Patient attribution software connects the marketing that generated an inquiry to the patient who actually showed up. It matches an inbound lead, a call, a form fill or a referral to a scheduled and completed appointment, then reports what each source cost and what it returned. Practices use it because ad platforms report clicks and conversions they claim themselves, while the schedule holds the only outcome that matters.
Spend lives in the ad accounts, patients live in the schedule, and the two are reconciled by hand once a quarter, if at all.
Asking how someone heard about you produces a guess written on an intake form, not an attribution record.
Add up the conversions each channel reports and you have more new patients than you actually saw.
Cutting a channel because it looks expensive per lead is how practices cut the channel that produced their best patients.
Forms, calls, chat, ad platforms, referral submissions and walk-ins land in one inquiry record with a source and a timestamp.
TruVue matches an inquiry to a scheduled patient on the identifiers the systems actually share, and scores how confident the match is.
Where several channels claim the same patient, the record keeps the full path and reports a single owner, so totals reconcile.
Spend by source is divided by patients who booked and by patients who arrived, so you see cost per new patient and not only cost per lead.
Sample view with illustrative figures. Your dashboards are built from your own connected data.
You stop funding the channel with cheap leads and start funding the one with booked, arrived, returning patients.
When a vendor reports conversions, you have an independent number to hold it against.
Knowing what a patient costs by source turns a growth goal into a budget you can actually build.
Still deciding? A demo runs on your own numbers, not a canned tour.
Request a DemoMarketing analytics stops at the conversion the ad platform can see, usually a click or a form fill. Attribution continues into the schedule and reports whether that person became a patient, which is the only outcome that carries revenue.
A direct connection gives the richest picture, and TruVue connects where one is available. Where it is not, structured uploads and your practice management and scheduling systems carry enough to match inquiries to appointments.
TruVue keeps the full path and reports a single owning source, so the totals reconcile instead of double counting. You can see every touch that person had before booking.
Yes. Attribution is reported for the practice as a whole and for each location, which is how you find the site where a channel works and the site where it does not.
Inquiry to appointment to conversion to retention, rebooking and referral, with the drop-off between each step named.
Every referral tracked from arrival to appointment, with open, aging and converting counts, plus referrer level performance.
One current view of practice health, growth and bottlenecks, built for the people accountable for the numbers.
A personalized walkthrough, or a conversation with an account concierge about your practice.